Sir Alan Sugar helps out with 'financial health checks'
Sir Alan Sugar is helping savings account provider NS&I to launch a series of questioned aimed at persuading Brits to review their finances.
UK savings account provider National Savings and Investments (NS&I) have drafted in Sir Alan Sugar to help them launch a new campaign designed to persuade Brits to review their finances.The star of the popular TV series the Apprentice will help NS&I launch The Five Questions campaign, which hopes to get people in the UK thinking about their financial situation.
Each question is designed to persuade people of all ages to plan for a secure financial future by reviewing the amount they have stashed in savings accounts and helping them deal with debt.
John Prout, director of customer sales and retention at NS&I, said: "Most people are very familiar with the healthy eating model of five portions daily.
"We want to encourage a similar mindset about financial planning to ensure people review their finances on a regular basis."
Recent research by the charity Credit Action revealed that personal debt in the UK is growing by a total of £1 million every 40 minutes, suggesting that many people may need a financial health check.
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