Online shopping offering deals for rural homeowners, PayPal finds
Countryside dwellers are relying more on the internet for shopping than their local stores.
A new report from online money transfer service PayPal has revealed that the majority of people living in the countryside are using the internet to do their shopping.Some 94 per cent of village residents said that they are taking advantage of the deals available online, with 42 per cent claiming that choice and convenience are the reasons why travelling to the high street is no longer the best option.
However, this might be to the detriment of the local community, as the study also revealed that 33 village shops are expected to close every month in the next year.
Carl Scheible, managing director of PayPal UK, said: "The internet has brought the high street to the countryside, and as many rural communities struggle without any shops at all, online shopping will play an increasingly bigger role as a lifeline for many communities.
"It's alarming that up to 33 village shops are closing a month, however the extraordinary choice of goods and services available online means that people living in rural Britain need not be stranded."
Sports clothing manufacturer Reebok recently announced that fans will be able to get their hands on some discount voucher codes by downloading a new game, which is available as an application for the Apple iPhone.
Reebok iSprint uses the touchscreen technology of the popular mobile device to allow users to 'run' a 100-metre sprint using their fingers, with better scores gaining more impressive discount voucher codes offering reductions on the firm's products at reebok.com.
Written by Kevin Shield
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