Internet sites use discount voucher codes to lure Christmas shoppers
Discount voucher codes are meaning more people will shop online for their Christmas presents this year.
Consumers are turning away from the high street and logging on to the internet to find the best deals this Christmas, thanks to a slew of discount voucher codes offering money off at top online stores.According to the Times, Brits are avoiding the hectic environment of the last-minute festive shopping rush and are taking advantage of the internet-only codes at Selfridges, Gap and Aldo, among others.
The latter is currently offering ten per cent off any second purchase, Gap has a 30 per cent price reduction with a printable discount voucher code and Selfridges is offering customers a 20 per cent cut.
However, consumers must be fast if they want to grab a bargain - the newspaper warned that many codes only last for a limited time and shoppers need to be eagle-eyed if they want to ensure cheap presents this Christmas.
Jason Gordon, retail director at Ernst & Young, explained the appeal of discount voucher codes for brands: "If you just put signs in-store someone has got to come into the store to see it. If you put it in the window they have got to walk past to see it.
"But if you put it somewhere where millions of people are going on a daily basis, the chances of you catching more interested parties are, of course, much higher."
Online department store Amazon was recently chosen as one of the best places to get a cheap bargain on Christmas presents this year, offering discounted prices on some of the most popular TV boxset DVDs.
The Telegraph reported that the website is currently having a sale on the items, offering up to 60 per cent off the cost of certain titles, as well as free delivery.
Written by Rosie May
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