Campaign launched to promote home contents insurance
The Home Office is set to embark on a new push to remind homeowners of the dangers of falling prey to burglars.
Home contents insurance customers are the target of a new campaign launched by the Home Office, it was confirmed yesterday (December 29th).The government has announced that it will embark on an eight-week marketing drive to publicise how households can avoid becoming victims of domestic burglaries.
Spanning television, radio and the internet, the project will highlight the importance of not leaving valuables such as car keys, bank statements and laptops on display.
"We are determined to keep crime falling through a combination of tough action against offenders and support for the most vulnerable communities," said Home Office minister Alan Campbell, who launched the initiative.
"Simple things like locking your doors and windows when you're out, not leaving valuables on display or just making sure your bag isn't hanging open on the bus will keep the criminals out."
In addition, the campaign will see burglary prevention messages and posters appearing at bus stops, train stations, shopping centres and on internet retail websites.
Michael Fraser, a former thief turned crime prevention expert who has presented the BBC's 'Beat the Burglar' show, also voiced his approval of the project.
He said: "Burglars are opportunists and by doing the simple things you can easily protect your home from them. The best advice is the simplest advice - don't advertise your belongings to thieves."
The television section of the latest drive will represent the first time the campaign has been advertised through commercials since 2004.
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