Aviva unveils new SIPP product
Aviva has fully reopened its SIPP platform for new business.
A leading insurance company has announced the re-launch of its self-invested personal pension SIPP product.Aviva, the UK's largest insurer, claimed that SIPP's can help provide "financial solutions" for higher net worth customers.
The updated SIPP offers a broad range of investment options and allows owners to easily switch between rebalance and holdings portfolios.
In addition, Aviva has reopened its wrap platform with the ambition of assisting financial advisors to exploit opportunities created by the Retail Distribution Review (RDR).
The Financial Services Authority created the RDR in 2006, to improve overall consumer confidence and to increase professional standards in the retail industry.
Angela Seymour-Jackson, Aviva's intermediary and partnerships director, explained that the RDR has initiated "profound changes" in the way financial advisors conduct their business.
She added: "We believe it will enable advisers to capitalise on the opportunities brought about by RDR and the Aviva SIPP is a key component of the solutions needed for wealthier clients.
"By 2012 we anticipate that two-thirds of advisers will be using a wrap platform and my aim is to make Aviva Wrap the most recommended wrap and SIPP platform in the market."
Meanwhile, Aviva recently won a 2009 Market Research Society Award for its achievements in the financial services sector.
The award is recognition for Aviva's desire to place customers at the centre of its business operation by listening to their needs and concerns.
Posted by Karen Eliot
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