MAJOR INCREASE IN SAVINGS AND INVESTMENTS ONLINE
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| Article date: 04/10/2005 : 16:43:04 |
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The National Savings and Investments (NS&I) website received a record £117 million from the public in August for its products.
The incredible amount was the highest since the savings and investment provider, backed by the government, began selling its products online in June 2002 and was part of a total of over £1 billion invested in the organisation's products in August.
The main reason for the increase online was the availability of Premium Bonds on the website, which accounted for 94 per cent of August web sales.
Other factors included the organisation's first television advertising campaign in six years, featuring Sir Alan Sugar, and the announcement in July of the double jackpot, giving every bond holder two chances to win £1 million each month.
John Prout, NS&I sales director said: "As a business we are developing, modernising and improving the way in which customers can save and invest with us.
"The new website capability makes it easier than ever for customers to invest in NS&I's products, taking away the need to fill out lengthy forms."
The August figures mean that since the organisation re-vamped its website in January 2005, it has received £480 million in online sales in the first eight months of 2005, compared to just £31 million in the previous eight months.
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